Search snippets are the short descriptions of web pages that appear below the page title in search engine results. They provide users with a preview of what a page contains, helping them decide whether to click on it. Snippets often include a combination of the page's title, URL, and a brief summary of relevant content.
Snippets are generated based on the content of the page and the user's search query. The search engine algorithm scans the indexed pages to find the most relevant text that matches the query. The matching text is then highlighted within the snippet, making it easier for users to identify the connection between the query and the content.
For example, if you search for "how to make pizza dough," the search snippet might show the page title, a URL, and an excerpt like "Learn how to make the perfect pizza dough with these simple ingredients and steps," highlighting the relevant part of the content to attract users.